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Thursday, January 27, 2011

Social Media, Social Causes

A new startup called Jumo (www.jumo.com), still in beta, is a social networking site designed to help charities raise funds. The company’s goal is to connect willing donors who aren’t sure exactly how to give money to their preferred causes to charities that are in need of donors.

The site leverages Facebook integration and lets users find and follow their charities of choice, receiving updates while being given the opportunity to give. Users can follow individual charities or follow an area of interest, such as women’s rights, homelessness, and microlending, among many others.

To donate, users simply click the Donate button on a particular charity’s page, enter basic contact information, their donation amount, and a credit card number.

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