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Thursday, February 3, 2011

SEARS & KMART DEBUT ALPHALINE ENTERTAINMENT

it update, hardware, software
Sears and Kmart (which Sears Holdings owns) aren’t just places to buy a new lawn mower or pair of jeans. The retailers are now also the home to online movie and TV rentals and purchases. Working through Alphaline Entertainment (alphaline.roxionow.com), Sears announced the service in late December that lets customers “download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc.” Sonic Solution’s RoxioNow platform powers the service, which reportedly will roll out in multiple phases, including eventually “making the service available from a broad range of connected devices and ensuring compatibility with studio-supported digital programs.” Sonic Solutions stated that it will team with Sears to integrate the service “at a chip level on a growing network of devices, including portable media players, Blu-ray Disc players, mobile phones, and high-definition television sets.” Currently, Alphaline Entertainment TV rentals cost $1.99, movie purchases $19.95, and movie rentals $3.99. There’s no subscription required for using the service. ▲

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