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Friday, January 6, 2012

ONLINE NEWS OUTLETS TWEET TO PROMOTE OWN ORGANIZATIONS WORK

➤ Most major news organizations tweet regularly, but a recent survey of 13 media platforms revealed that the media outlets use Twitter “as an added means to disseminate their own material.” The Pew Research Center’s Project for Excellence in Journalism and The George Washington University’s School of Media and Public Affairs collaborative study analyzed 3,600 tweets during one week of tweeting by major news organizations such as The Washington Post, The Huffington Post, The New Your Times, and 10 others. The results showed that 93% of tweets included links to the news outlet’s own website. Most organizations didn’t use their respective Twitter feeds to gather data from readers—only 2% of tweets requested first-hand accounts.

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