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Friday, January 6, 2012

PERCENTAGE OF VIDEO STREAMING IN U.S. SURPASSES TOTAL UNIQUE STREAMERS

➤ According to The Nielsen Company, the total minutes spent streaming videos online isn’t proportional to the number of unique viewers watching videos. In fact, the streaming rate has doubled in the last three years, faster than the rate of growth in the number of viewers. Nielsen reported in August 2011 that the 18- to 34-year-old demographic range viewed the most minutes of video, accounting for 40% of total streaming time The next largest group engaged in online video activity consisted of the over-50 viewers. They were responsible for 22% of the total streaming time, collectively watching 9 billion minutes of video from home and work computers.

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