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Wednesday, February 1, 2012

MAXYMISER ATTRACTS $12 MILLION IN SERIES B FUNDING

➤ Maxymiser (www.maxymiser.com), a provider of multivariate testing, personalization, and optimization products aimed at helping businesses improve their ecommerce efforts, recently obtained $12 million in new investments from Investor Growth Capital and its Series A investors. The company’s solutions combine online testing and automated personalization elements into a platform that helps marketers make appropriate changes to their websites. The company stated it plans to continue enhancing and broadening its optimization solutions, as well as release enhanced user interfaces, including a visual campaign builder.

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