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Friday, November 2, 2012

IBM BUYS CLOUD COMPANY DEMANDTEC

image IBM and DemandTec have reached an agreement to merge. IBM will acquire the San Mateo, Calif.,-based DemandTec for a cash payment of $13.20 per share or about $440 million. Demand- Tec offers cloud-based analytics apps and consulting services for retail and other industries. Its products and services are designed to help companies improve  their merchandising,  marketing, and planning efforts. IBM plans to fold DemandTec’s capabilities into its Smarter Commerce initiative, which IBM identifies as a $20 billion market, to develop more ways to deliver product information to consumers while they’re making buying decisions. “Bringing science to the art of pricing and promotion is a big part of [the Smarter Commerce] strategy,” said Craig Hayman, general manager of industry solutions for IBM, in a statement, “and the combination of Demand- Tec and IBM will help marketing and sales executives in retail and other industries drive more revenue and increase profitability.”

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