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Tuesday, November 29, 2016

2016’s hottest phone is no more

IN EARLY AUGUST, Samsung launched a smartphone that it hoped would set the world alight. It did not know what it was in for. The Galaxy Note 7 was just one in a line of Galaxy handsets, but offered so much for users.

“Samsung continues to defy boundaries of engineering with the Galaxy Note 7 to perfect the user experience through innovative Every edge, surface and detail of the device’s design. Ever has been refined to provide a comfortable grip design ha easier one-handed operation, while remaining and easie durable w with Corning Gorilla Glass 5,” the firm on its launch in the summer.

“Altho “Although the Galaxy Note 7 features a large screen, the unique front-to-back symmetrical screen dual-edge curve remains balanced and light with dual-e the sl sleek feel users have come to love from the Galaxy series. The curved screen lets the Galaxy Note 7 add the powerful Edge Panel for one-tap access to applications, news and functions.” user a It all sounded so promising. A strong AMO AMOLED screen for a cinema-like experience, according to Samsung. And it sounded tough acc tha thanks to the presence of the Samsung Knox security system.

DJ Koh, president of Samsung’s mobile communications division, enthused: “The Note 7 combines productivity and entertainment, and strong security features. Powering a robust ecosystem, it is the ideal device for those who want to achieve more in life. Life moves faster than ever now so we created the Galaxy Note 7 to move with users – helping them get things done more easily wherever, whenever.”

And then the fires started. It began with some users complaining of overzealous charging heat, but then spread as the Note 7 devices started to immolate and ruin trousers, skin and desktops.

So here we are, just a few months on from launch, and Samsung has officially put an end to the Note 7. Some of the party balloons are probably still up on the walls at Samsung’s offices, and the Note 7 is already consigned to the dustbin of history. Samsung is recalling the phones, stopping production, and – barring any further lawsuits (see ‘So What?’ opposite) – will be walking away from the whole thing.

Tim Baxter, president and chief operating officer at Samsung Electronics America, said: “We appreciate the patience of our consumers, carrier and retail partners for carrying the burden during these challenging times. We are committed to doing everything we can to make this right.

Customers’ safety remains a top priority and we ask consumers with an original or replacement Galaxy Note 7 to power down and take advantage of the remedies available.”

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